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Launch Your Podcast Bonus

Welcome to our 6-week launch your podcast adventure. I'm looking forward to supporting you in mapping out your podcast launch.

The objective of this 6-week program is to provide you with a map, and specific steps, of what you need to accomplish in order to launch your podcast.

Remember to review the content in Podcast Kit 2019. Register/download right away. It's a lot! Don't try to do everything. Once you've determined where you need to focus, see which programs/products serve you right now. (Put the rest on the side for a later exploration.)

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VIDEO #1. Map Your Podcast

Get clear on the steps and where you are in the process. You can't move into the production and promotion piece if you are not solid on your podcast theme, objectives, tech & tools, etc.


On the call we covered:


Resources:


Make sure to check in on the Facebook Group if you have questions or get stuck on the above!


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VIDEO #2. Podcast Brand

Who are you and who do you want to reach? What are your objectives? What do you want to occur as a consequence of your podcast? Do you want impact, influence, or income? What are the visual elements of your brand? What colors and images embody your podcast theme?


On the call we covered:

  • Position -> Produce -> Promote
  • The critical value of audience feedback
  • Exercise on your message  & market at 3:22


Resources


Make sure to check in on the Facebook Group if you have questions or get stuck on the above!


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VIDEO #3. Schedule & Content

How often do you want to broadcast? Is this a weekly podcast or a podcast series? What hot topics will you cover?


On the call we covered:

  • Frequency & Format
  • Content & Research


Resources


Make sure to check in on the Facebook Group if you have questions or get stuck on the above!


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VIDEO #4. Tech & Tools

What platform will you use to create and deliver your podcast? Will you use video or audio? What tools will streamline this process?


On the call we covered:

  • Audio vs Video 
  • Podcast Hosting
  • Social Media Tools


Resources


Session 4 Slides
Audacity - audio recorder
Ocenaudio - audio recorder
Zoom - video recorder


Creative Commons Licensed Music

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Creative Commons Legal Music for Videos 

Free Music Archive


Podcast Hosting


Podcast Co - Lifetime Deal on AppSumo ($79)

Podcast Co Overview - Video Training

Create a Free Account at Podcast.Co. Take it for a test drive. 

Article on Alexa Flash Briefing. Great new market with minimal competition. Consider putting your podcast on it if it's the right format length. Shorter is better. 


Libsyn - Podcast Host
Blubrry - Podcast Host


Make sure to check in on the Facebook Group if you have questions or get stuck on the above!


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VIDEO #5. Find Your Tribe

Where are potential listeners hanging out? How can you engage listeners? What are some quick tribe-building strategies?


We into some tech issues. The webinar did record but since we also switched to a bridgeline Angela's voice is absent from the video from 51:05 to 59:16. You can get that via the mp3.

On the call we covered:

  • Q&A for Angela
  • Visualization at 19:16
  • How to Design Your Community
  • How to Grow Your Community

Resources



Make sure to check in on the Facebook Group if you have questions or get stuck on the above!


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VIDEO #6. Plan Your Launch

Map out your marketing plan. Set your launch date and map out your launch event. Will you host something leading up to the actual launch date? Can you find partners that are willing to help you get the word out? Will you use FB Ads? How will you drive traffic to your podcast over the next 6 months?


On the call we covered:

  • Goals vs Objectives (75%/25%)
  • Call To Action (CTA) Formula
  • 5 Calls to Action
  • 3 Kinds of Marketing Copy
  • Finding Promo Partners
  • Streamlining with Templates
  • Celebrating!


Resources



Make sure to check in on the Facebook Group if you have questions or get stuck on the above!


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2024 Adela Rubio. All rights Reserved | Disclaimer

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