Partnership is the currency of the new economy and the shortest path to sharing your message with more people, in less time.
It will take you months, maybe even years, to create the massive visibility that one Juicy Joint Venture delivers. The quickest way to create massive impact is to partner with others who reach the same market, or Tribe.
Whether it's Martin Luther King, Mother Theresa, or Gandhi, the BIG changes created in the world are a result of powerful partnerships. A partnership of aligned intention and inspired action! Juicy Joint Ventures can do the same for your business and your message.
You cannot grow your business in a vacuum. It is through the power of partnership that your reach will increase at the speed of light. But you have to be ready for a Juicy Joint Venture because you never know where opportunities to partner will surface: a giveaway, an invitation to speak at a colleague’s community, or virtual speaking events.
To attract Juicy Joint Venture Partners :
1. Know Your Authentic Message. Who do you serve, what do they need and what do you help them with? That should roll off your tongue… no stumbling or bumbling. If you’re not that connected, something is not aligned and it might be you. You might be holding back on fully engaging and embodying your message.
You can’t fuel your business if you’re not connected to your power source. Your passionate vision is the jet propulsion that moves you thru the adventure of bringing it into being. Do not pass go, do not collect. First, connect to the power that propels your vision into being. Then check in with…
Who do you serve?
What do they need?
What do you help them shift?
2. Capture Your Authentic Message in Your Lead Gift. Whenever I’m considering someone as a Juicy Joint Venture the first thing I do is visit their website and check out their Lead Gift. It’s one of the criteria that I use in partnering with other savvy entrepreneurs.
Your lead gift should embody your authentic message and give your Tribe member an experience of (1) self-identification (they should feel like you’re talking to them), (2) drop-dead clarification on the problem they have, (3) your masterful solution to that problem. Now they’re not going to have an in-depth experience of this through one touch, but they will have a sense of being seen and heard, that they are in the right place AND… they want to know more.
On the technical side, you’ll want to make sure that this Lead Gift is on a solo page so that you can use it for your Juicy Joint Ventures.
3. Be Visible! Now that you have a taste of what you offer, you need to be strategic about how you will share your message with more people, in less time. There is no better visibility-boosting strategy than Juicy Joint Ventures. Once you have your Lead Gift set up you can participate as a:
- Giveaway Provider. There are several BIG Giveaways throughout the year where you can offer your Lead Gift, together with many other providers, and build your list.
- Launch Bonus Provider. Whether it’s a book launch or a telesummit, this is an opportunity for you to reach more people that are aligned around the same message.
- Virtual Event Speaker. You want to be Joint Venture ready to participate in these events. It could be as a featured speaker on a virtual summit, a membership community, or a webinar. This strategy turbo charges your visibility instantly!
You can easily add anywhere from hundreds to thousands, participating in these Joint Venture events.
4. Nourish Your Tribe With Juicy Experiences. Once you start building your Tribe, you will also want to have a strategy for being in connection with them and providing not only valuable content and offers, but experiences. (More about creating experiences in a future post.)
Remember, you don’t want to think of the folks in your community as your list, you want to connect with them as the people that you serve. That intention will create a different voice. You will connect in a way that is authentic and rings true. They will feel it, in turn. With all the breakdowns of trusted organizations, we are ALL hungry for authenticity. There's nothing that will ‘sell your service' better than giving your community an experience of how you can help them.
Partnership is the currency of the new economy and your business model should include opportunities to partner with other conscious entrepreneurs on a regular basis. It will grow your business, and theirs, and create added value for your community.
Are you ready to turbo-boost your reach with the power of Joint Ventures? The quickest way to connect with more Joint Venture partners is to grab your Free Instant Access to my Jumpstart Your Juicy Joint Ventures Training. You'll get step-by-step training videos, PDFs, and templates to get you into action today.
